Pre-orderShips March 2026

Every book is written for founders. This one is written for the person hired to manage them.

The CEO's Playbook for Guiding Visionaries Through Chaos, Conflict and Scale without Meltdown. By Dr. Wale Busari, FCA, FIMC, CMC.

Pre-order now + get 7 Notion templates free
₦10,000$1,191 in bonuses included

For CEOs, COOs, and Founders hiring #2s at $10M–$100M ARR

Ships March 2026 First 500 get bonuses 30-day refund
Front cover of Advising The Founder by Dr. Wale Busari: The CEO's Playbook for Guiding Visionaries Through Chaos, Conflict and Scale without Meltdown
01 The problem

Your job isn't to hit the number.

Your job is to tell the founder "no" 10 times before lunch.

Tuesday · before lunch
No to the custom deal.
No to the feature for 1 logo.
No to raising money we don't need.
3 of 10 before lunch

And every "no" puts your job at risk.

70%

of CEOs in founder-led companies fail in 18 months.

Not from bad strategy. From founder conflict.

You become the bad guy. The founder becomes the hero. And 6 months later you burn out.

There's no playbook for this. Until now.

02 What you'll get

Inside: the exact systems I used to scale without meltdown.

SYSTEM 01

The 3 Guardrails

Product, Sales, Fundraising. Copy/paste rules to stop chaos.

IncludesThe 1% RuleDeal DeskBoard Resolution templates
SYSTEM 02

The 90-Day Obsolescence Sprint

Week-by-week checklist to make yourself unnecessary. Goal: take 4 weeks off and revenue grows.

IncludesNotion ScorecardDelegation Matrix
SYSTEM 03

40+ Copy/Paste Scripts

What to say to Founder, Board, Sales, and Product. When they push back. When they escalate. When they threaten to quit.

ForFounderBoardSalesProduct
03 Bonuses for pre-orders

Pre-order today, get the Operator Toolkit.

First 500 only. Bonuses delivered instantly.

The book ships March 2026. Your 7 Notion templates arrive the moment you pre-order.

The Operator ToolkitPre-order bonus
  • 01
    Growth Guardrails TrackerNotion Template
    $297 value
  • 02
    Obsolescence ScorecardNotion Template
    $197 value
  • 03
    90-Day Sprint ChecklistNotion Template
    $197 value
  • 04
    All 4 Additional TemplatesNotion Templates
    $500 value
  • 05
    Private CEO #2 Community AccessCommunity
    Priceless
Total value$1,191
Your price today₦10,000
Claim my templates + pre-order the book

First 500 only. Bonuses delivered instantly.

For you if

  • You're CEO/COO at $10M–$100M and founder says yes to everything
  • You're about to be hired as CEO #2 and want political cover
  • You're a VC and tired of portfolio CEOs quitting

Not for you if

  • You want "mindset" and "vision" content
  • You're pre-product market fit
  • You think the founder should run everything forever
04 Early readers

What operators are saying

This is the book I wish I had on Day 1 as CEO. Scripts, systems, and political cover. All in one place.
CEO, $200M SaaS Company
Chapter 12 alone saved us $4M in churn.
COO, PE-backed Rollup
Dr. Wale Busari
Dr. Wale Busari Founder, HBC Professional Consulting Services. Convener, Nigeria Leadership Business Summit. Author of The Prosperity.
FCAFIMCCMC

Stop being the bad guy. Start building a company that outlasts you.

Pre-order now · ₦10,000 7 Notion templates delivered instantly · 30-day refund

FAQ

When do I get the book?

Ships March 2026. Templates delivered instantly.

Is this just for SaaS?

The systems work for any founder-led company scaling past $10M.

What if I hate it?

30-day refund. Keep the templates.

P.S.

The first 500 get the templates + community. After that they're $497.

Pre-order Advising The FounderPaperback · ships March 2026
1 copy₦10,000

Paid securely with Paystack: card, bank transfer or USSD. The first 500 get the 7 Notion templates by email once paid.